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Beware of the “Influencer”

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The proliferation of social media has transformed the world in many ways including how people communicate, becoming a preferred vehicle for political discourse and an important source of information in litigation.  It has also changed the way companies market their products.  Gifting “influencers” with products to promote in their posts has proven to be a successful marketing strategy for increasing brand awareness.  However, companies may be held accountable for claims made by influencers about their products.

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