Lawsuit advertisements—specifically ones that target prescription drugs and medical devices—can be dangerous. Nationwide, dramatized and exaggerated legal ads have flooded both televisions and the internet, often masquerading as “medical alerts.” Some estimates have total spending on legal advertisements at around $1 billion annually. As a result, state legislatures are beginning to take action to combat deceptive advertising and come up with solutions, including in Indiana, which recently passed House Bill 1125. House Bill 1125 places several limitations on the practice of lead generation – the use of commercial communications to initiate consumer interest or inquiry into legal services intended to redress an alleged injury from a medical device or legend drug – and provides a private right of action for manufacturers and sellers of medical devices and legend drugs against deceptive lead generators.
Andrea Roberts Pierson
Andrea Pierson is a seasoned trial lawyer who has defended product manufacturers and sellers in more than 40 different federal and state courts across the country and in Canada. For the last decade, Andrea's primary focus has been the defense of medical device and pharmaceutical manufacturers in individual cases and multidistrict litigation, protecting the future of their most valuable products.
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